BEHIND THE SCENES...
Hi! I'm Laura Jenkins, founder & designer.
I am so happy to finally share with you my story and how this brand came to be Laura Vivienne.
At the age of 30, after putting it off for 10 years, I dropped everything and moved to downtown Los Angeles. Not knowing anyone, it was here that I studied to earn my second degree, this time at FIDM in Merchandise Product Development. I remember very clearly, it was the first time in my life I truly felt 'alive'. And following a dream to design dresses was all the fuel I needed. Since then, I have created a life down here. I feel so honored everyday to live and design in 'the city of angels'. To be among the dreamers in the beautiful city of Los Angeles that I now call home. After graduating from FIDM, I worked for some incredibly well known brands all over Los Angeles. Then, 6 years into the industry, I decided to launch my own.
I have always been fascinated by the depth in life. The depth in people. Their own unique stories. When I was young, it was the awe of the movies. The characters and drama captivated me. Later, it became more fashion, specifically dresses! The emotion one dress can hold in the design itself paired with the woman wearing it, made me fall in love. And so, the dream was born.
The word Vivienne means 'alive' - and what I hope to bring to you are dresses that feel alive. Dresses that add drama & beauty into the moment. Dresses that bring out the emotion in the soul of the woman wearing it. The feeling you can take on the world, be the life of any party, dance the night away all while being the happiest version of yourself.
Inspiration? Well, I am not drawn to anything too perfect, in fact it bores me. I am most inspired by imperfections, interactions with everyday people in everyday life, and that hint of hope that get's us all through each day. I feel inspired by every connection I’ve ever had, every party I’ve ever been to, every high in life and every low ... Inspiration is everywhere. I want this brand to inspire you, while celebrating life ... in our aesthetic, designs and any images we put out there, I hope it lights a spark in you.
From my inspiration, every Laura Vivienne dress is designed with an organic aspect to it. Not every fabric roll is the same, colors may vary & the silhouettes may not be symmetrical. But what each dress does possess is a story, a feeling and the woman wearing the dress will bring that story to life.
Whether it’s a red carpet event, a rooftop cocktail party, a gala in the city, a wedding or a fancy date night… Laura Vivienne is dedicated to be your go-to for party dresses!!! #welcometotheparty
I cannot wait to share more of this journey with you, my heart ... Laura