BEHIND THE SCENES...
Hi! I'm Laura Jenkins, founder & designer.
I am so happy to finally share with you my story and how this brand came to be Laura Vivienne.
I have always been fascinated by the depth in life. The depth in people. When I was young, it was the awe of the movies. The characters and drama captivated me. Later, it became more fashion, specifically dresses! The emotion one dress can hold in the design itself paired with the woman wearing it, made me fall in love. And so, a dream was born.
The word Vivienne means 'alive' - and what I hope to bring to you are dresses that feel alive. Dresses that add drama & beauty into the moment. Dresses that bring out the emotion in the soul of the woman wearing it. The feeling you can take on the world, be the life of any party, dance the night away and be the happiest version of yourself.
Inspiration? Well, I am not drawn to anything too perfect, in fact it bores me. I am most inspired by imperfections, interactions with everyday people in everyday life, and that hint of hope that get's us all through each day. I want this brand to feel relatable and to celebrate life ... in our aesthetic, designs and any images we put out there.
From my inspiration, every Laura Vivienne dress is designed with an organic aspect to it. Not every fabric roll is the same, colors may vary & the silhouettes may not be symmetrical. But what each dress does possess is a spark of magic. Perfectly imperfect. Elegant with an edge of depth. Designed with love, and of course the client in mind, we hope you feel your most beautiful authentic self in our dresses. There is nothing more beautiful than who you already are, and Laura Vivienne is dedicated to be your party dress 'go to' !!
I studied fashion at FIDM at the age of 30, after putting it off for 10 years. And once I made the decision to pack up and move to Los Angeles, it was the first time in my life I truly felt 'alive'. Happiness I've never experienced before. I am honored to live and design in 'the city of angels'. To be among the dreamers in Los Angeles, California. I am grateful to have over five years experience working in the fashion industry for some incredibly well known brands. I cannot wait to share this journey with you of my own brand, my heart ... Laura. Xx